Marketing Fools March 07, 2017 20:58

Don't let marketing fool you. "Chemicals" are all around us. Most are nothing to be afraid of, but still there are many that 'don't play nicely with others'. Many of which you don't want to invite to dinner or take a bath with.

Just because a company leaves out a few bad ingredients and uses buzz words like 'natural' or 'chemical free' doesn't mean their product(s) are good for you. Chemical Free isn't a real notion. Nothing in our solar system is 'chemical free'... even dirt is considered to be a chemical. Ingredients that are "derived" aren't considered to be natural, safe or non-toxic. Remember all those reports about Splenda being 'derived' from sugar?? I digress. 

Take artisan crafted soap for example...
Is it natural?? Yes & No. The ingredients used for artisan crafted soaps are very different then the soaps you would find in the grocery store. Commercial 'soap' isn't by definition real soap, but rather 'beauty bars' which are really plugs of detergent. Nice, eh?

SOAP | noun
A substance used with water for washing and cleaning, made up of natural occurring oils or fats/butters with sodium hydroxide or potash (potassium hydroxide), and typically having fragrance and/or coloring added.

There's that wording again... natural. Natural ingredients are 'raw' ingredients (ie. oils, butters, seeds, nuts, etc) that have an origin of being obtained without using means of a chemical process --- aka. 'solvent extraction'. Sodium Hydroxide... well that is a chemical, but a useful chemical. It's a base that turns those fatty acids (aka. butters & oils) into glycerin & salt (aka. soap) through a chemical process called 'saponification'. Saying that, without sodium hydroxide or lye, you just have oil & water. Image result for saponification reaction

Green Rift artisan soaps are made in small batches using top-notch raw ingredients. We love to source ingredients that are fair-trade & are sustainable. While essential oils are always best, they can very limiting. Knowing this, we source our fragrance oils to be free of the worst offenders -- parabens, phthalates, formalydehyes, dipropylene glycols & gluten.

Our fragrances are also PETA friendly. Did you know that?? Bet not. Being animal lovers ourselves & strong supporters of non-profits like VetRanch, we source all our ingredients to be cruelty free to animals.

We are working on obtaining a line of 'Natural Aromatic Oils' that are plant-based obtained by pure essential oils & aromatic isolates derived solely from natural, raw botanical sources. Essentially, these aromatic oils will be certified to be free of synthetic ingredients. More on those in the next blog post.

Above all, know a tree by it's roots. When in doubt ask questions, do your own research. && Remember that 'Knowledge is POWER.' The more you know, the better decisions you can make for yourself and your family.

- J